Drug Behavior and Blood Brain Barrier Permeability Essay

Medication Behavior and Blood Brain Barrier Permeability - Essay Example Immature's advancement and interest can be changed in reliance and dependence. Substance misuse is a maladaptive example prompting clinically critical disability or trouble. A few illegal substances produce reliance, characterized as substance misuse that prompts loss of control, imposing business model of time by substance use, and antagonistic clinical, social, or passionate outcomes that incorporate resilience and withdrawal (Gonzalez-Mayo, et al., 2005). There is a proceeded with use disregarding knowing the issues that it causes. The mesolimbic dopamine framework, especially the core accumbens, is a basic strengthening site for illicit drug use; this equivalent pathway is accepted to control tranquilize longing for and looking for conduct. It was as of late suggested that fixation is an infection of learning and memory; old style molding depicts learning in which a characteristic reaction is inspired by an adapted, or learned, boost that recently was introduced related to an unconditioned upgrade. Some proof recommends that the instruments engaged with the intense energizer impacts of cocaine and other illegal psychostimulants might be like the hidden highlights that clarify incessant impacts and dependence. The examinations led in mice have permitted scientists to unveil significant information with respect to compulsion pathways and synapse input. In people, cocaine intense inebriation ca... Then again, ethanol inebriation causes disinhibition, passionate lability, slurred discourse, ataxia, unconsciousness, and power outages. Nicotine is one of the most addictive substances, and causes eagerness, sleep deprivation, uneasiness, and arrhythmias. Boudreau and Wolf (2005) characterize refinement as the growth of conduct reactions to medications of misuse that happens during their rehashed organization and endures long after medication presentation is ended. The investigation directed by Bainton, et al. depends on social refinement and the similitudes between the habit pathways of warm blooded animals and flies. By examining hereditary highlights of Drosophila, the creators show that the conduct deserts saw in the freak strains are not brought about by openness changes of the regulated medications, however from adjustments in the blood cerebrum boundary, by methods for changes in sensory system work. The Experimental Fly Since 1900, Drosophila flies have been utilized for hereditary examinations. The natural product fly Drosophila melanogaster is profoundly available to hereditary examinations, and has been presented as a novel model creature to help decipher the intricate establishment of medication instigated practices (Heberlein, 2008). In this investigation, flies were kept up on extraordinary agars and freaks where screened for tranquilize affectability. To begin with, specialists assessed a few fly strains that conveyed a transformation named EP1529, and found an expanded affectability to both cocaine and nicotine exposures; extraction of the change reestablished sedate affectability in these flies. Furthermore, the modified quality was recognized as grumpy, which encode for a G protein-coupled receptor. In both hatchlings and grown-up flies,

Litigation, Civil Procedure, Discovery of Documents Essay

Prosecution, Civil Procedure, Discovery of Documents - Essay Example The customer organization, in the course of the most recent decade, has gotten reports and studies which affirm that there is a connection between the harmful vapor and the expanding pace of asthma in the neighborhood home. The difficult worries to devise a methodology so these reports and records may not be not accessible to the offended party. System: As clear from the above issue, the primary worry of the organization is that these reports and records ought not be accessible to the offended party for demonstrating the claim against the organization. This should be possible by receiving the methodology of ‘Retention of the Documents’ and by the benefit. The instance of Rolah Ann McCabe v British American Tobacco Australia can fill in as a rule to embrace these systems as the said case showed effectively that through these procedures reports hurtful to the organization relentless be held (crushed) or pronounced advantaged so the offended party or the court may not require these records to display for examination, to maintain a strategic distance from any lawful decision. These strategies are examined beneath independently to see their suggestions and results. Let us start with analyzing the instance of McCabe v. BATAS in a word and the methodologies received. Rolah Ann McCabe v British American Tobacco Australia: The fifty-one year old offended party had lung malignant growth which she affirmed had been brought about by smoking the defendant’s cigarettes over roughly four decades. She sued the litigant for harms emerging from the defendant’s carelessness identified with the promoting and offer of their cigarettes. The preliminary adjudicator requested that the protection of the litigant tobacco organization be struck out and that judgment be entered for the offended party. He condemned the respondent for its inability to conform to revelation arranges that had been made during the procedure. BAT couldn't consent to this court request to deliver archives since it had over a time of years before Mrs. McCabes’s activity decimated enormous amounts of archives.

Movie Reassurance: The Power of Movie Rhetorical Analysis Essay Samples

Movie Reassurance: The Power of Movie Rhetorical Analysis Essay SamplesA movie rhetorical analysis essay sample is almost like a good textbook. They are just so easy to understand, have all the information in them, and are available at the click of a mouse. In fact, there are even websites that provide you with movies that can help you with the written word, although many of them will be a little boring.However, if you go on the websites that provide movie essay samples, you will find that many of them are very interesting and have a lot of educational value. What they teach you is how to write persuasive essays and how to communicate effectively to your readers. The writers that develop these movies do so with real life examples, but with the narration being done by you.The movies will show you what to include in the body of your essay, what type of point that you should make, and how to present those points. Most of the time the writing is done by yourself, but at times you will ge t some help from the movie. There are movie rhetorical analysis essay samples that are directed at those in college as well as those who are already professionals.No matter what level you are at when it comes to writing a persuasive essay, you will find that there are some points that you can use to help you in your writing. It is just so easy to memorize the points in some of the movies. As long as you have the right examples in front of you, you will have the power to make an entire essay come alive with the way you write it.You can expect to find movies such as 'Titanic' in many places where you can learn how to write a rhetorical analysis essay. In fact, the author James Bond does an essay on a ferry ride across the ocean in this film. It is this type of movie that helped him write his famous novel 'The Man With The Golden Gun. 'In addition to learning how to make a persuasive essay, movies can also help you with the reading part. They can help you improve your comprehension ski lls by reading the text, and you can also learn a great deal about the author or writer who wrote the essay. At the same time, they can help you learn a great deal about the subject matter, which can also help you in the future when you want to write another persuasive essay.Movies have always been a fun way to learn and are even used by many people that have problem areas in their lives. As a result, there are now many sites that can provide you with great examples of movie rhetorical analysis essay samples. If you are looking for a way to improve your skills, movie rhetorical analysis essay samples will be a great way to do so.You can find many great movies on the Internet, and many of them will even offer you a free trial to see if you like it or not. Just make sure that you are going to a site that is completely reliable, and you will have many of the benefits of the good movie essay samples.

Pros and Cons of Inclusion Essay - 1356 Words

Pros and Cons of Inclusion Inclusion mainstreams physically, mentally, and multiply disabled children into regular classrooms. In the fifties and sixties, disabled children were not allowed in regular classrooms. In 1975 Congress passed the Education of all Handicapped Students Act, now called the Individuals with Disabilities Education Act (IDEA). IDEA mandates that all children, regardless of disability, had the right to free, appropriate education in the least restrictive environment. Different states have different variations of the law. Some allow special needs students to be in a regular education classroom all day and for every subject, and others allow special education students to be in a regular education classroom for†¦show more content†¦General education students develop an appreciation that everyone has unique characteristics and abilities, they become positive role models for the special education students and they are also able to develop a more positive self-view. CONS Inclusion, as it all too frequently is being implemented, leaves classroom teachers without the resources, training, and other supports necessary to teach students with disabilities in their classrooms. Consequently, the disabled children are not getting appropriate, specialized attention and care, and the regular students? education is disrupted constantly. SEDL (1995) One of the major concerns of inclusive education is the lack of training general education teachers have. Scruggs and Mastropieri (1996) found that ?Teachers need systematic, intensive training, either as part of their certification programs, as intensive and well-planned in-services, or as an ongoing process with consultants.? (Turnbull, Turnbull, Shank Smith, 2004, p.69). Many general education teachers have very little or no training in special education and are not offered it through their school system. General education teachers may know nothing about IEP?s and the meaning of accommodations and they may be unaware of how to implement a curriculum to include special needs students? individual accommodations. Teaching special needs students requires knowledge of how to adjust your curriculum to serve these students, without trainingShow MoreRelatedWhat Are The Pros And Cons Of Inclusion? Essay1720 Words   |  7 PagesWhat are the Pros and Cons of Inclusion? The first benefit of inclusion is that it resulted in greater communication skills, greater social competence, and greater developmental skills for special education students who have been part of inclusive settings (Bennet, Deluca, Bruns, 1997). The second benefit of inclusion is that disabled students make more friends in general education settings and interact with their student peers at much higher level (Fryxell Kennedy, 1995). The thirdRead MoreThe Pros And Cons Of Inclusion For Special Education Essay1626 Words   |  7 PagesIn this paper I am going to be talking about the pros and cons of inclusion for Special Education children. By definition, Inclusion rejects the use of special schools or classrooms to separate students with disabilities from students without disabilities. Special Education is a topic that is important, even though people may not realize how important it is for the fact that they don’t understand what goes into Special Education for chi ldren in schools. â€Å"Negative beliefs many people have about individualsRead MoreSpecial Education And The Pros And Cons Of Inclusion Essay888 Words   |  4 PagesSpecial Education: The History of Special Education The Pros and Cons of Inclusion What is Special Education? Many of us in our society sometimes are not aware what special education is or what it is about. We don’t typically think about this because sometimes it does not affect our children or us. Special education is a program that is designed to help those who have mentally, socially, and physically and or emotional disability, in which it causes them to have some sort of delay in learningRead MoreMainstreaming : The Pros And Cons Of Inclusion Based Education1452 Words   |  6 PagesMainstreaming: The Pros and Cons of Inclusion-Based Education Picture this: a special education student is placed into a general education classroom because of a new bill the district has passed recently. They are forced to adapt to the new, more arduous curriculum that they have never been exposed to before. They have to make new friends, new study habits, new choices. Would you want your child’s education to be jeopardized because a set of impractical politicians think they know what is bestRead MoreAnalysis Of The Article President Bush Announced On A Nation At Risk982 Words   |  4 Pagesseparation of special schools from general schools. Hence, the inclusion has come forth as a means of preparing students with handicaps within the least restrictive environment. In the United States, Individuals with Disabilities Education Act (IDEA) authorized that students with disabilities be educated with non-disabled students, thus bringing significant changes within the education sector (Reynolds and Fletcher-Janzen 1842). Inclusion describ es the pattern of placing students with special needsRead MoreTypes Of Learning Disabilities And The Placement Options946 Words   |  4 Pagesof the child’s parents, general education teacher, special education teacher, school district representative, the school psychologist, and the child when they turn sixteen. When the IEP is created there is three things the family can consider: inclusion, a resource room, or a self-contained classroom. Not every option is perfect for the child and it may take some time to figure out what will work. After the final IEP is created the parent has to give permission, written or verbal, for the IEP toRead MoreThe Individuals With Disabilities Education Act Orders1729 Words   |  7 Pagesmainstreamed, they ultimately do not thrive in such settings due to immoral methods and insufficient budgets. In academic settings, disabled students have access to more opportunities and many social advantages. In the article, â€Å"Schools Divided Over ‘Inclusion’, it states that disabled students are more involved in school clubs and friend hangouts, which promotes social growth for them. In particular, a boy named Patrick Borgi, â€Å"who has cerebral palsy and uses a wheelchair, has been invited to classmates’Read MoreInclusion For Students With Disabilities834 Words   |  4 Pages Inclusion Position Paper Valerie Simmons University of West Alabama SE 506 Dr. Nichols July 1, 2015 Inclusion in the classroom is a widely debated issue in education today. Inclusive education means that students with disabilities are supported in chronologically age appropriate general education classrooms in schools near their home. These students also receive the specialized instruction outlined by their individualized education programs (IEP s) within the context of the coreRead MoreEducationese Power Point1012 Words   |  5 PagesEducationese Inclusion ï‚› Inclusion places a special needs student in a regular education classroom for the full day or part of the day(Webster). ï‚› Inclusion is good in the classroom so the kids can make friends and feel like they are not being left out. Informal assessment ï‚› An informal assessment is assessing a student in a casual atmosphere using checklists, observation, performance and the student may not even know about it(2014). ï‚› An informal assessment helps a teacher understand what levelRead MoreInclusion Of A Special Education Student1243 Words   |  5 PagesFull Inclusion Paper With the issue of inclusion, there are both pros and cons to each side. There are many different factors that influence the views of inclusion to different groups of people. There are four main groups of people that inclusion have an effect on including: the students with disabilities, regular education students, teachers of regular education students, and the parents of students with disabilities. With each group of people, there are many who are for inclusion and many who

How to Find the PHP Document Root

The PHP document root is the folder where a PHP script is running. When installing a script, web developers often need to know the document root. Although many pages scripted with PHP run on an Apache server, some run under Microsoft IIS on Windows. Apache includes an environment variable called DOCUMENT_ROOT, but IIS doesnt. As a result, there are two methods for locating the PHP document root. Finding the PHP Document Root Under Apache Instead of emailing tech support for the document root and waiting for someone to respond, you can use a simple PHP script with getenv (), which provides a shortcut on Apache servers to the document root. These few lines of code return the document root. Finding the PHP Document Root Under IIS Microsofts Internet Information Services was introduced with Windows NT 3.5.1 and has been included in most Windows releases since then—including Windows Server 2016 and Windows 10. It does not supply a shortcut to the document root. To find the name of the currently executing script in IIS, begin with this code: print getenv  (SCRIPT_NAME); which returns a result similar to: /product/description/index.php which is the full path of the script. You dont want the full path, just the name of the file for SCRIPT_NAME. To get it, use: print realpath(basename(getenv(SCRIPT_NAME))); which returns a result in this format: /usr/local/apache/share/htdocs/product/description/index.php To remove the code referring to the site-relative file and arrive at the document root, use the following code at the beginning of any script that needs to know the document root. $localpathgetenv(SCRIPT_NAME);$absolutepathrealpath($localPath);// fix the Windows slashes$absolutepathstr_replace(\\,/,$absolutepath);$docrootsubstr($absolutepath,0,strpos($absolutepath,$localpath));// an example of useinclude($docroot./includes/config.php); This method, although more complex, runs on both IIS and Apache servers.

Over the Rainbow - 1681 Words

What transforms a piece of information into evidence? when it comes from a reputable source when it is supported by a citation when it is used to support or refute something when it uses transitional words and phrases What is an example of a reference marker that a source might use? quotation print Web page numbering If a hard fact or visual representation of a fact is needed, which method of incorporating evidence would be most effective? summarizing providing data paraphrasing quoting If you would like to emphasize a particularly authoritative source, what method of incorporating evidence should you use? summarizing paraphrasing quoting providing data If youd like to provide background†¦show more content†¦Carter establishes a definition for integrity, â€Å"discerning what is right and what is wrong; acting on what you have discerned, even at personal cost; and saying openly that you are acting on your understanding of right and wrong.† Based on the passage above, which of the following reflects the correct use of brackets? â€Å"[W]hen I refer to integrity, I have something very specific in mind,† states Carter in his essay. It is important to remember that â€Å"[w]hen [he] refer[s] to integrity, [Carter has] something very specific in mind.† â€Å"Referring to integrity† is something that is important to [Carter]. According to Carter, â€Å"he [has] something specific [integrity] in mind.† Which of the following reflects the proper punctuation of the above sentence? â€Å"Should states require adolescents to be eighteen before obtaining a driver’s license (Bipin)?† Should states â€Å"require adolescents to be eighteen before obtaining a driver’s license† (Bipin)? Should states, â€Å"require adolescents to be eighteen before obtaining a driver’s license?† Bipin. â€Å"Should states require adolescents to be eighteen before obtaining a driver’s license?† Bipin. Which statement about quotation marks is true? I. Quotation marks set apart short quotations. II. Typically, a direct quotation requires three quotation marks. III. Commas used to introduce short quotations appear outside the quotation marks. II only I and II IIShow MoreRelatedScene Analysis : Over The Rainbow963 Words   |  4 PagesUnaccompanied, the song â€Å"Over the Rainbow† tells the story of a girl dreaming of a world that is not her own. But with visual aids and closer attention to the nuances in instrumentation, the song reveals an uncomfortable duality — that between pursuing one’s dreams and staying close to home. The shot composition of the scene in which Dorothy sings â€Å"Over the Rainbow† tells a story itself. The scene is composed of one brief shot and two long takes, the first of which is centered on Dorothy throughoutRead MoreAnalysis Of The Play Somewhere Over The Rainbow 859 Words   |  4 Pagesfirst song called â€Å"Nobody Understands Me.† Then the evil Mrs. Gulch comes in threatens to call the authorities after Toto bit her. Dorothy wants to escape and go see the world which opens up to the most well-known song of the Play â€Å"Somewhere Over the Rainbow.† Dorothy leaves the farm and meets Professor Marvel who tells her about the â€Å"Wonders of the World.† Then a twister disrupted their conversation and Dorothy has to run home for shelter. She makes it back inside the house and end up hitting herRead MoreDescriptive Essay : Snow Rainbow Valley 1640 Words   |  7 PagesSpirit. What s more, Snow Rainbow Valley is located at the north foot of sno w mountain which is 2 kilometers away from Yishui county. As far as I am concerned, it is one of the great tourist attractions of Yishui county. And so, I believe you would have a good time if you stayed there for couple of days. Snow Rainbow Valley, one of the most famous scenic spots in our county, I would like to recommend it mostly to you. When I was young, I usually saw the beautiful rainbow after rain floating in theRead MoreA Report On The Day Of Rainbow1639 Words   |  7 PagesThe Ponyville weather team struggled with weather patrol duties when Rainbow Dash took an outstanding vacation from work. Although they cleared most of the rain clouds from the morning’s rainfall, a few scattered clouds hung over Ponyville, but the sun remained dominate with its sunlight shinning on the land. Despite Rainbow being on her well-deserved vacation—considering that she would often be left with most of the work load through insurmountable excuses of either sickness or lateness from herRead MoreA Rainbow, By Rene Descartes1743 Words   |  7 Pagesbe able to really discuss rainbows we have to know the mechanics of them, which has been studied since ancient times. Greek philosophers were aware of the role of reflection in forming a rainbow and had some understanding of the role of refraction. In the 13th century, scientists produced theories on rainbow formation, and in the 17th century, Rene Descartes sketched out the conditions required to observe a rainbow (Douma). There are two key aspects that affect a rainbow, and these include the altitudeRead MoreThe Rainbow and Colored Girls Essay1173 Words   |  5 PagesIn the physical sense, a rainbow appears after a storm in the sky. It is made up of seven different colors. As it forms an arch, we may look at its shape as being a segment of a complete circle. From the rainbows physical dimensions, Shange draws out other qualities that suit the fluidity and logic of her choreopoem. While it can appear a simple natural phenomenon we take for granted, Shanges choreopoem delivers the rainbow as a complex sustaining figure which forecasts a change in the weatherRead MoreDescriptive Essay - Original Writing1187 Words   |  5 Pages Rainbow Dash glanced down at her saddlebag, letting a monotonous sigh as she looked over the bunch of rolled up maps poking out from the sack. With a look of profound determination, she lifted her hoof and knocked on the door. â€Å"This is a public library, ya know. There’s no need to knock,† Twilight said from inside. â€Å"Aha†¦hehe, right†¦Ã¢â‚¬  Rainbow pushed through the Golden Oak Library’s front door and made her way over toward Twilight’s desk, then placed her saddlebag on it. â€Å"What s this about, DashRead MoreThe Theory On Rainbow Formation And The Mechanics Of Them Have Been Studied Since Ancient Times1557 Words   |  7 PagesRainbows and the mechanics of them have been studied since ancient times. Greek philosophers had some understanding of the role of refraction, scientists in the 13th century produced theories on rainbow formation, and in the 17th century, Rene Descartes sketched out the conditions required to observe a rainbow (Douma). There are two key aspects that affect a rainbow, and these include the altitude of the sun and the size of the raindrops. The colors of the rainbow are because of two basic facts:Read MoreDescriptive Essay : Rainbow Stood At The Front Entrance For A Moment 949 Words   |  4 PagesRainbow stood at the front entrance for a moment, steeling herself against the flood of false hope threatening to swarm her. She hesitated to turn the handle. It was as if she stood at the edge of a pier about to dive in the water. She gave the door a nudge, and it swung open. Maybe she should have stayed at the wonderbolts academy for the night. If she had, she wouldn’t be going at a murky bar, trying to find a special pony who’d never show up in her life. Too bad life didn’t come with an automatedRead MoreShort Story : The Night Sky 1637 Words   |  7 Pageslone pony trailed along the outskirts of Ponyville and neared the entrance of a popular bar. From somewhere within the works , Rainbow Dash sighed in answer; either to the bar—or to herself. The night sky was painted by stars, and Luna’s moon illumed the land. She quickly glanced up at the them, noticing them dance, then back to the door. â€Å"Wonder if it’s busy tonight,† Rainbow said to nopony in particular. â€Å"Gonna see soon enough, I guess. Oh, buck it. Why do I bother coming her every night? I should

Effect of Biases on Persuasive

Question: Discuss about the Effect of Biases on Persuasive Communication. Answer: Introduction: Natural hazards have started to threaten the residential safety and stability in several countries. Every year the frequency of natural disasters is escalating due to the trans-global urbanization and the residents are paying dearly for the unplanned developmental measures. The last year experienced destruction worth $175 billion all due to natural disasters. Strategic preparation has become an all time necessity to minimize the risks and cope with the consequences (Blaikie et al., 2014). Psychological input: Psychological support has emerged as an integral element of disaster management program. Studies suggest that more than 70-90% of people are not persuaded by disaster preparation alerts they receive and that inevitably increases the scale of destruction (Blaikie et al., 2014). This report aims to evaluate how psychological input regarding social cognitive biases and persuasive communication theories can develop persuasive strategies that can influence better public engagement. Types of cognitive biases: A cognitive bias can be defined as a systematic pattern that influences deviation from rationality. Normalization bias urges people to deprecate both the possibility of a hazard and its possible consequences. Unrealistic Optimism is another common bias that leads an individual to believe that they are at a comparatively lesser risk of negative impact than others are (Keating et al., 2014). Effect of cognitive biases: The highest number of unnecessary deaths in a disaster is caused by normalcy bias, which makes it one of the deadliest biases. It causes the individuals to drastically underestimate the aftermath of a catastrophe by creating a cognitive dissonance in the subconscious of the individuals, which then drives them to eliminate it by either refusal or denial (Petty, Ostrom Brock, 2014). For example when people refuse to evacuate even when there is eminent threat, it defeats the purpose of disaster planning. Dispositional optimism is a result of irrational and unrealistic perception of a situation that may affect an individual directly or indirectly (Keating et al., 2014). Optimistic bias often leads to faulty procession of risk related information by individuals, which inescapably intervenes with the safety measures taken by the disaster management task force. Overcoming cognitive biases: The best method to combat the biases is to apply theories of persuasive communication of social psychology. The term persuasion refers to ways of influencing the perception and behavior of individuals, utilizing an appeal to their emotion (Gutteling, 2015). The theories are based on different rational models, designed to influence people to behave in the predictable ways (Blaikie et al., 2014). The response to a disaster depends on the understanding of the impending risks, which is linked to the conflicting hopes and beliefs of individuals. The principles of persuasive communication state that it is impossible to generate adequate response in the mass by just delivering the alert message when the mass is in denial (Petty, Ostrom Brock, 2014). In order to generate appropriate awareness the message needs to target their perception of risk and grab the attention of the people by a clear, assertive and informative message so that they realize the extent of destruction their ill judgment can provoke (Gutteling, 2015). Conclusion: Natural disasters are characterized by their element of surprise; hence, there will always be destruction. The purpose of disaster management is to minimize the scale of destruction as much as possible. The entire process of risk management depends on the cooperation of the public and when biased perception influences better judgment of the public, it defeats that purpose. As a social psychologist, I can conclude that the underlying cause for these biases are lack of clear understanding in the general public and lack of transparency from the authoritys end. Application of persuasive principles is the only way to bridge the gap and create awareness in the general mass so that they understand the continuous threat of hazards they live in. References Blaikie, P., Cannon, T., Davis, I., Wisner, B. (2014).At risk: natural hazards, people's vulnerability and disasters. Routledge. Fischhoff, B. (2013).Risk analysis and human behavior(Vol. 26). Routledge. Gutteling, J. M. (2015).Risk communication. John Wiley Sons, Inc.. Keating, A., Campbell, K., Mechler, R., Michel?Kerjan, E., Mochizuki, J., Kunreuther, H., ... Williges, K. (2014). Operationalizing resilience against natural disaster risk: Opportunities, barriers and a way forward.Zurich Flood Resilience Alliance. Petty, R., Ostrom, T. M., Brock, T. C. (2014).Cognitive responses in persuasion. Psychology Press.

Pythagorean Theorem Essays - Triangles, Triangle Geometry

Pythagorean Theorem The Pythagorean Theorem is a geometrical expression used often in math and physics. It used to 2 2 2 find the unknown side of a right triangle. The exponential form of this theorem a + b = c . That is the equation you use when you are looking for the unknown side of a right triangle, and it is what I'll demonstrate on the attached exhibit. The upside down capital L in the bottom of the left hand corner indicates that sides A & B are the legs of the triangle. Since we know side A = 5 inches and B = 3 inches we may fill that in to 2 2 2 or equation for step one. (1) 5 + 3 = c What the theorem will help us find is the c side of this triangle. 2. 25 + 9 = c All we do is distribute 5 to the second power and 3 to the second power as seen is step two. Next, we add these two numbers together to get 34, 25+9=34, in step three. 3. 25+9=34 Then, in step four we find the square root of 34. 4. 34 In step five we see that 5.83 is the unknown side of the right triangle. 5. c= 5.83 We found this answer by using the Pythagorean Theorem as taught in geometrical form. This theorem may also be summed up by saying that the area of the square on the hypotenuse, or opposite side of the right angle, of a right triangle is equal to sum of the areas of the squared on the legs. The Pythagorean Theorem was a studied by many people and groups. One of those people being Euclid. Sometimes the Pythagorean Theorem is also referred to as the 47th Problem of Euclid. It is called this because it is included by Euclid in a book of numbered geometric problems. In the problem Euclid studied he would always use 3, 4, and 5 as the sides of the right triangle. He did this because 5 x 5 = 3 x 3 + 4 x 4. The angle opposite the side of the legs was the right angle, it had a length of 5. The 3:4:5 in the right triangle was known as a Pythagorean triple or a three digits that could be put in a right triangle successfully. These three numbers were also whole numbers and were used in the Egyptian string trick, which I will talk about later. This Pythagorean triple, 3:4:5, are the smallest integer series to have been formed, and the only consecutive numbers in that group that is important. These numbers can be, and often were, studied from a philosophical stand point. The symbolic meanings of the 3:4:5 triple told by modern writers such as Manly P. Hall say 3 stands for spirit, 4 stands for matter, and 5 stands for man. Using Hall's study the symbolism of this arrangement is as follows: "Matter" (4) lays upon the plane of Earth and "Spirit" (3) reaches up to the Heaven and they are connected by "Man" (5) who takes in both qualities. A process similar to that of Euclid's 47th Problem was the Egyptian string trick. Egyptians were said to have invented the word geometry (geo = earth, metry = measuring.) The Egyptians used the 3:4:5 right triangle to create right triangles when measuring there fields after the Nile floods washed out there old boundary markers. The Egyptians used the same theory of Euclid, 5 x 5 = 3 x 3 + 4 x 4, to get there boundaries marked correctly. Although Euclid and the Ancient Egyptians studied the theorem, the true inventor of it ( or the person most people believed invented it first ) was Pythagoras of Samos and his group the Pythagoreans. Pythagoras was a man born in 580 B.C. on the island of Samos, in the Aegean Sea. It is said Pythagoras was a man that spent his life traveling the world in search of wisdom. This search for wisdom led him to settle in Corona, a Greek colony in southern Italy, in about 530 B.C. Here Pythagoras gained famous status for his group known as the Brotherhood of Pythagoreans. This group devoted there lives to the study of mathematics. The group, as led by Pythagoras, could be described as almost cult-like because that it had symbols, rituals, and prayers. The group was also cult-like because of there odd ways of not writing down any of

Ways to Control Water Pollution Essays

Ways to Control Water Pollution Essays Ways to Control Water Pollution Paper Ways to Control Water Pollution Paper Essay Topic: Water pollution With major water reservoirs drying up in the Southeast, the Ignited States government is projecting that within the next five years over 38 of its states will face serious water shortages. And of the water that will remain, todays serious issues Will influence our future unless we find successful ways to control water pollution it will eventually disrupt life on our planet as we know if we do not. The sources of water pollution are varied? ranging widely from waste, excess, population growth, urban growth, increasing temperatures, and increasing flooding and drought. And each source requires an individual solution to develop a correct answer. Requiring responsibility and involvement in the problems of water pollution, every human who lives on this planet needs to become knowledgeable about their local water resources. Ways to control water pollution should be something everyone practices in order to combat harmful wastes which eventually end up in sewage treatment plants or landfills. Adequate water planning needs to be boldly approached regarding ways to control water valetudinarianisms, recycling, desalination, and stricter controls order to keep adequate water applies for our future generations. Over $300 billion dollars are estimated by our government for upgrading pipes in the United States to handle a newer and more reliable water supply system for the country. The days of cheap water are over. One way to control water pollution is to carefully observe which nutrients are needed on the yard before fertilizers are applied, wisely choosing alternatives methods. If fertilizers are applied, make sure they do not run off into nearby surface waters, also keeping any type of pet waste, leaves, litter, and plant residue out of storm drains or gutters. Planting trees and brushes to hold back flooding areas and slopes help maintain water in much needed areas, used throughout the world for not only ways to control water pollution but also to conserve natural wildlife habitats. The United States is not the only country struggling in ways to control water pollution. The country of Australia is in a 30-year dry spell, with the urban centers of sub-Sahara Africans population growth straining their natural reserve levels. And believe it or not, Asia has over 60% of the entire worlds population with only 30% of the worlds fresh water. What needs to happen to avoid environmental collapse on a world level is for developing and under- developed countries to work together for workable ways to control water pollution, utilizing methods to prevent any more environmental problems as industries grow. Strategies involving conservation methods are slowly becoming acceptable, with the worlds population realizing they do not have to be comfortless just because energy is being conserved. Advancing technology is helping these two ends Of the spectrum meet in a comfortable manner, with important ways to control water pollution involving forms of operation among global countries and their people. Ways to Conserve ; Preserve Water Quality By Barbara Keller-I-Scott, eh Contributor Everyone whos ever lived on Earth shares the same water molecules. The Earth on World Water Monitoring Day, September 18, 2010, contains the same number of molecules of water that it did on the first day it could be called Earth. Water cycles through plant and animal bodies, flows into streams, rivers, lakes and oceans, evaporates and falls again as rain and snow. Humans save water in reservoirs, and the Earth saves it in hidden aquifers, fed by the slow seepage of groundwater through soil and rock that cleanses it, to be drawn up again through wells and put back through sewers and septic systems. Not all water molecules are traveling in good company, but there are options on family, community, society and world scales for keeping clean water clean and cleaning up whats been polluted. Home * Most of the water that comes into your home through a municipal supply goes back Out through Sewers for treatment. You can make a big difference, though, by simply taking your car to a commercial car wash. These genuineness may be required to and probably do reuse water, clean it of chemicals before discarding it, and discard it into public water-treatment systems for further cleaning. If you must wash your car at home, do it on the lawn where the water can soak back into the ground. Do not let car-wash water run down the driveway into the storm drains, which are not treated and carry your soap and whatever was on your car straight into your own local rivers and lakes. Around Town * State and federal environmental departments can assist communities and groups of communities to analyze and protect the water resources they share. In 2005 the U. S. Environmental Protection Agency (EPA) reported on its National Estuary Program and what it taught them about Community- Based Watershed Management. From the experience of 28 coastal watershed regions on all three coasts, they concluded that the model of viewing a watershed as a shared resource could unite citizens and community leaders in funding, organizing, and executing programs to improve their own and their neighbors water quality. Nationwide * Under the National Pollutant Discharge Elimination System (NEEDS), just one of the programs authorized in the sass by the Clean Water Act, the U. S. EPA is empowered to regula te any pipe, ditch or other conveyance that discharges water into any U. S. Waterway. For the most part, these regulations are administered by the states, and include state regulation of discharges from federal facilities. Thanks to programs such as this, 21 SST-century American children may find it hard to picture major rivers too dirty to swim or fish in. Globally * Unfortunately, much of the world is still catching up on water quality, but most of the world is paying attention. Among the results of the 1992 United Nations Conference on Environment and Development (UNCLE) in ROI De Jeanine, Brazil, was the establishment of World Water Day. The UN has also declared an international Water for Life decade that began in 2005 for the purpose of bringing nations together to recognize that everyone shares the same water and passes it back and forth around the world. The U. N . s millennium goals include a focus on water resources. Conclusion Clearly, the problems associated with water pollution have disabilities to disrupt life on our planet to a great extent. Congress hassled laws to try to combat water pollution thus acknowledging theft that water pollution is, indeed, a serious issue. But the government alone cannot solve the entire problem. It is ultimately Upton us, to be informed, responsible and involved when it comes to outperforms we face with our water. We must become familiar with oarlock water resources and learn about ways for disposing harmfulnesss wastes so they dont end up in sewage treatment plantation cant handle them or landfills not designed to receive housemistresses. In our yards, we must determine whether disorientations are needed before fertilizers are applied, and look formativeness where fertilizers might run off into surface waters. Weave to reserve existing trees and plant new trees and shrubs to helicopters soil erosion and promote infiltration of water into the soil. Around our houses, we must keep litter, pet waste, leaves, and graspingness out of gutters and storm drains. These are just a few of the many ways in which we, as humans, have the ability combat water pollution. As we head into the 21 SST century,awareness and education will most assuredly continue to be the topmost important ways to prevent water pollution. If these measures arent taken and water pollution continues, life on earth will subversively. Gibbon environmental collapse is not inevitable. But the developers must work with the developing world to ensure that industrialized economies do not add to the worlds environmentalisms. Politicians must think of sustainable development Earthman economic expansion. Conservation strategies have to becomes widely accepted, and people must learn that energy use can beatifically diminished without sacrificing comfort. In short, with technology that curtailments, the years of global environmental mistreatment can begin to persevered.

Australian adversarial criminal justice system Essay

Australian adversarial criminal justice system - Essay Example Just as humans are likely to commit errors of judgment, the criminal justice system, run by humans is likely to suffer such errors in judgment. These errors of judgment translate to guilty criminals going unpunished or being unapprehended, and to innocent individuals being sent to jail for crimes they did not commit. The terms â€Å"getting off on a technicality† are terms heard often enough when the legal provisions of the criminal justice system serve to protect the rights of all individuals, even those who are guilty. And yet these provisions are in place to protect the rights of the innocent and to afford due process of law. For which reason, most people remark and are resigned to the fact that when all is said and done the criminal justice system is about as fair and effective as we can reasonably expect. It is a statement which speaks of the need to â€Å"make do† because things â€Å"could have been worse.† It is important however to evaluate the differenc e and decide where the above statement indeed deserves the people’s resigned acceptance. This paper shall now consider the above statement and its merits in the actual criminal justice system. It shall consider the viability of the statement while assessing the strengths and weaknesses of the current Australian criminal justice system. ... The best argument in this adversarial system is used to decide on the case. The parties have control over their case and the presentation of evidence in their favour. They also have freedom to use legal representation if they so desire (Stacy, 1999). The parties also decide if there is a need for a jury in a civil case. The judge’s role in this adversarial system is to ensure that the case proceedings are impartial and fair. He has to make his decision based on his independent decision and he must oversee the proceedings in order to ensure that the rules of court are followed. In effect, while a jury rules over issues of fact, the judge decides over issues of law (Victoria University, n.d). In this adversarial system, there is a need to secure the rules of evidence and procedure. Each court has its rules which are meant to ensure fair and equal treatment of adversarial parties. It also ensures that the jury is not distracted by unnecessary materials and evidence; that unreliab le and unfairly obtained evidence is not admitted in the court proceedings; and that evidence which is purely of character nature is not allowed to be entered in evidence (Victoria University, n.d). This adversarial system protects the strict rules of evidence and procedure where hearsay evidence, irrelevant evidence, opinion evidence, evidence illegally obtained, and prior convictions, as well as evidence reflecting bad character is not admissible in evidence (Victoria University, n.d). In this system, the burden of proof lies with the plaintiff or the party initiating the case. It requires proof beyond reasonable doubt for criminal cases, and balance of probabilities for civil cases

CASE STUDY QUESTIONS Essay Example | Topics and Well Written Essays - 1250 words

CASE STUDY QUESTIONS - Essay Example Economists assume that price is the most important influence on the amounts of any products or services purchased. Apart from price, economists explained that there are many other factors like consumers’ taste, numbers of consumers in the market, consumers’ income, price of related goods etc that also influence the amounts of goods or services purchased (McConnell and Brue, 2004, p. 42- 43). These factors are generally referred as determinants of demand. A person’s taste, preferences and opinions of the product or service consumed are some of the basic determinants of how much a consumer buys them. At higher price of the product or service, the consumer generally economizes and reduces quantity purchased. Similarly, as consumers’ income increases, the consumer is generally found to be buying more of many products and services in the market (Pugel, 2003, p. 19). When it comes to the case of tourism of Guam, 85% of the total tourists are from Japan and the n umbers of visits to Guam from Japan have been decreased in recent years. Demand for tourism can also be a function of consumers’ income, price of the service or price of competing goods. ... 81). As far as consumers’ income is considered to be a main determinant of the tourism to Guam, the price of tourism in relation to three different components are to be analyzed. These three components are cost of transportation, living cost in Guam and exchange rate. When more consumers are to travel to Guam, their relative spending on transportation and living would likely to increase. Similarly, they may have to spend more on exchanging currency too. In order to attract more customers to Guam and increase travelling to Guam, it is recommended that cost of transportation between Guam and Japan must be discounted or the government has to promote tourism through some seasonal programs. As a government policy maker, it is also recommended that cost of living, especially for those who visit Guam from Japan has to be adjusted in order to attract more visitors from Japan. If government fixes a specific fixed exchange rate between US Dollar and Japan’s Yen for the Japanese t ravelers to Guam, the expenditure issues that Japanese concern in relation to the exchange rate can also be solved and thus to increase numbers of travelers from Japan to Guam. A number of political and social factors have also caused decrease in travelling to Guam. The downward trend in Guam’s tourism has been caused by Japan’s sluggish economy and some political events like Gulf War in 1991, Typhoon Omar and Earthquake rated 8.1 in 1993, Korean airline crash in 1997, Asian crisis in 1998 etc (Dougan, 2007, p. 80). Japanese were choosing Guam for tourism for several reasons like beautiful beaches and safety in Guam. Safety in beaches, resorts and hotels should be

Shampoo Market Analysis

Shampoo Market Analysis The shampoo market is one of the fastest moving and innovative sectors of the FMCG market. It represents 35 of the EU hair-care market and is lead by three main competitors, Procter and Gamble, Unliver and LOrà ©al who own corresponding market shares 44.9%, 17.7% and 11.4%. The attached report discusses the following points: Main market competitors Growth, decline, trends and developments in the shampoo market Strengths and weaknesses of the main competitors Segmentation of the market and differences between competitors segments Customer profiling and behaviour Shampoo purchasing process It is recommended that in order to achieve a substantial share of the market competitors must cater for as many of the different needs of customers as possible. Wella caters for a wider spectrum than the other competitors: various mens needs, various womens needs and even the elderly. It supports this theory as it has the highest market share as a company. They must also take into consideration the disposable income and current family situation of the customer. They must price products adequately in order to enable the correct targets to purchase their specific product whilst still making profit as a business. Introduction This report was commissioned to analyse the size, structure and segmentation of the UK shampoo market. Shampoo is a Fast Moving Consumer Good (FMCG) that is the cheapest and fastest moving good within the FMCG industry. Within this we focused on the three main competitors; Proctor and Gamble with a 44.9% market share, Unilever with 17.7% and LOrà ©al with 11.4%.We analysed each competitors strengths, weaknesses, methods and processes to target each segment of its market. Main competitors Globally shampoo is the leading segment of the hair care industry holding a 40% share of the market. The leading competitor of this sector is Proctor and Gamble (P G). Similarly, the same trend follows within the EU as it is again the most profitable segment of this market with a 35% share of the hair care market. The same competitor, P G, also leads the EU industry with 24% of the market value. Growth And Decline Since the recent recession, the hair care industry has not emerged unscathed. According to Mintel the recession led to a quarter of shampoo users spending less on shampoo, thus contributing to the  £15 million slide in market value between 2008 and 2009. However, revenue statistics from 2012 show that there was a 3% expansion in hair care products between late 2010 and early 2012, this is supported by the predictions of analysts that shampoo revenue will reach  £19 billion by 2015. Innovation and an ability to adapt helped the hair care market to survive the economic crisis demonstrated by the 165% increases in new product launches between 2006 and 2008. Trends And Developments There has been a number of developments to Shampoo over the years since it first became a product in 1762. In 1890, this then developed into a detergent product, and then the product became further enhanced when in 1903, Shampoo became a powdered product for the first time. The first shampoo product to appear as it does nowadays came about in the 1960s. Most recently, consumers who are looking for a quick beauty fix have helped the dry shampoo market double in size in the past two years. Sales have rocketed by 140 per cent year on year, and research by Mintel found 23% of women and 13% of men own a bottle of dry shampoo. According to Mintel it is especially popular amongst younger women, with nearly 4 in 10 of those aged 16 to 24, compared to 1 in 10 of the over-55s. They also predict that dry shampoo sales will reach up to  £17million this year. A trend that we noticed whilst researching was penetration pricing which is when a business initially sets a low price when entering a new market. When the product becomes established, the company gradually increases its price. We found that around 80-85% of companies launching a new shampoo in the market use penetration pricing as their entry mode strategy. An additional significant trend that we can see in the shampoo market sector is the constant demand for innovation; a brand must maintain its competitive advantage by continuously promoting its brand and undertaking research development. This helps to avoid losing market share and customers to its competitors. Out of all the products that are launched in the UK, a 1/4 of those are new shampoos. One example is the launch of Tescos new affordably priced, high quality range called HBM which targets those most affected by the crisis, offering them professional, salon quality formulations on a budget. Strengths and Weaknesses In order to compare the companies, we analysed their strengths and then their weaknesses. Firstly we studied the strengths of the global leaders Proctor and Gamble being that they operate on a large scale and have a strong brand portfolio which includes the well-known Wella brand. A further strength is that not only do they offer shampoos; but they also offer a wide variety of other household goods: Pampers, Ariel and Duracell. We then studied Unilevers strengths. The group contains many successful brands including shampoos such as VO5 and Tresemme and other FMCGs (Pot Noodle, Comfort, Vaseline and Lynx); if one brand were to suffer fluctuations in sales, it would be supported by the success of another. Within Unilever, each brand is successfully advertised and promoted. A further strength is that there is constant research and development suggesting that Unilever is competing to offer the best they can. Lorà ©al doesnt have the support of being a brand within a group however; it is more concentrated in one market (the cosmetics market) therefore bases its strengths in its portfolio. It is a global competitor and supports its UK market with sales in other countries (130) and employs very successful promotion and marketing techniques through celebrity endorsements. The primary weakness evident with all three main competitors is the stiff competition that they are subject to within the cosmetics market resulting in constant research and innovation. When studying the weaknesses of these organisations we found that Unilever and PG share similar weaknesses as they are groups which are not concentrated on one market. This can mean they have less expertise and experience possibly being a hindrance. (subivision) LOrà ©al has a competitive advantage to these two due to its one market focus. LOrà ©als decentralised organisational structure can be considered an internal weakness as it causes difficulties in managing their world-wide spectrum, a weakness also shared by Unilever and PG. High promotional expenses, primarily from celebrity endorsements, mean that higher investment is taking a substantial risk when launching a new product range. Segmentation This market sector can be segmented in many ways. Firstly it is segmented via demographics; the gender, age, race, religion and income of a person, within which it can be segmented further into life stages. For example an employed bachelor with a house and only himself to provide for, therefore having a higher disposable income, is able to spend money on luxury products including shampoos. However on the contrary in a Full Nest 1 situation, the disposable income is allocated to the needs of others e.g children. A further method of segmentation is through psychographics. This segment considers: the activities, interests, opinions, attitudes and values of customers. In relation to shampoo industry, the attitudes and values of customers are considered greatly importance. The psychographic segment has recently become more importance to companies as customers wanting organic and animal friendly products has become an increasing segment with sales increasing by 24% between 2011-2012. LOreals purchase of the Body Shop in 2006 also opened its doors to a wider customer market. By adopting some of The Body Shops policies such as no animal testing, the refusal to use chemical and products made with natural ingredients, Loreal has recently launched a new line of product befitting to the profile of customer whos psychographics influence their purchase choice. Thirdly there is behavioural segmentation via occasions. However we found that this is not a role taken by the company but a decision taken by the customer. It can be suggested that women in particular tend to use a specific shampoo for a specific occasion. We found that only one shampoo, Tresemme, catered for this type of segmentation, selling their range of salon quality shampoo. Competitor Differentiation Within the shampoo market, the competitors segments differ somewhat. LOrà ©al have always been known to have more of a focus on women, as do most shampoo brands including Wella, which we can see through their recent adverts. However, in recent years as men have started to place more of a focus on self-grooming, LOrà ©al has developed both shampoos and beauty products for them as have Wella. Wellas range is segmented into more specific needs of men than LOrà ©al, whose range is less extensive. Vo5 however, have equal gender segmentation within the brand but not with their shampoo range. Customer Profiling Wella segments its range into two main sections; men and women. Within its range for women it profiles its customers by further segmenting into different needs. Its main focuses are: sun damaged hair, condition improving, older age depleting hair and protection for coloured hair. Its focus is similar to those of other brands however it demonstrates some product differentiation in being the only one of the three main competitors which provides a shampoo to care for sun damaged hair. The bottles retail at  £4 each showing that although the needs of the customer may differ, the price remains constant. Wella has a rather extensive range of 10 shampoos to suit the needs of men all of which also have their corresponding conditioners. Their range includes: Hydrate, Repair, Volumise and again SP Sun like with the womens brand. They are more expensive shampoos than other brands on the market for men as they retail at around  £9 per 250 ml bottle. The 3 most famous brands in the Unilever group are Vo5, Tresemme and Sunsilk. Vo5 are the most recognised brand used by many people and focus on two main segments; gender and styling. As previously mentioned the gender segment is divided equally within the brand, however, they only offer shampoo for women but styling products for both. It can also be noted from publicity that the brand target a young audience of teens and young adults. LOrà ©al has 4 main segments for its shampoos which are directed at: women (selling through a company called LOrà ©al Paris), men (selling through a company called LOrà ©al men expert), the elderly and children (selling through companies called LOrà ©al kids and LOrà ©al Elvive Age Defying).It also has a small expert range of supposedly higher quality products at higher prices aimed at a higher class. Within these demographics its products are split into the different needs of its consumers. Expert Loreal also produce a higher quality, higher priced and ultimately higher class shampoo called hair expertise consisting of: Everpure includes a range of 9 products of which 3 are shampoos: colour cair and moisture, colour care and volume and colour care and smoothing Eversleek includes a range of 6 products of which 2 are shampoos: smoothing and moisture and smoothing and intensely nourish Everstrong includes a range of 3 products including only one shampoo : reinforcing and vitality These are separated into the various needs of the consumers; colour care, nourishment, volume, smoothing and moisture similarly to other loreal shampoos but these are aimed at a more affluent customer retailing between  £6 and  £8 a bottle 16Loreal women- Emma Loriel Elvive for women is broken down into 5 different needs within the demographic They are: coloured hair consisting of a range of 6 products of which 2 are shampoos; Colour protect and Nourish and Shimmer which both retail at  £4 a bottle Hard to manage hair consisting of a range of 7 products of which 2 are shampoos; smooth silk light and smooth silk intense which also both retail at  £4 a bottle Dry and damaged hair consiting of a range of 15 products of which 4 are shampoos; damage care ,triple resist, full restore 5 and re-nutrition which again all retail at  £4 a bottle Long or dull hair consisting of a range of 10 products of which 2 are shampoos; nutri gloss, nutri gloss light and nutri gloss crystal which like all the ranges we have seen so far for women retail at  £4 a bottle And normal hair consisting of a range of 9 products of which 3 are shampoos; multi vitamins and the nutri gloss range is also directed at this group. Again these shampoos all retail at  £4 for a 400ml bottle. So as we can see although the target market for each type of shampoo changes for the specific needs of the consumer, the price doesnt and remains consistent throughout. also: conditioners, sprays, serums, 2 in 1s, hair masks 17LOreal men- Jade Within the demographic for men Loreal Elvive Men Expert is broken down into only three different segments: Anti dandruff intensive 2 in 1 shampoo and conditioner, Anti dandruff normal to greasy hair shampoo and regenium xy body building shampoo. These all retail at the same price as womens shampoos  £4 for a 400ml bottle. There are other products in these ranges for mens haircare mainly being styling products, but it is noticeable that the spectrum of products is much wider for women than it is for men. 18Loreal young and old- Yaz Loreal have a product range targeted specifically at children called Loreal Kids, each bottle retails at around  £2.20 Rather than having many products targeted at the various needs of its consumer, in this case as the consumers are children and their hair is less varied in type, they focus more on different aromas of shampoo to meet the different tastes of the children. The one need which children have with shampoo and which is catered for is that their shampoos do not sting their eyes, hence their no more tears slogan. Also to meet the needs of the customer- the parents helping with their childrens hair care routine it is also designed for no more tangles hence the second part of their slogan no tangles They do however have a specific shampoo designed to remove the smell of chlorine and salt from hair after swimming. Other products in the range include sprays and conditioners There is a very limited range available specifically designed for the elderly called age defying which is for those with depleted or thinning hair as they grow older. It retails at the same price as all other loreal shampoos but one will find it when looking, on the womens section of their UK website. This could largely be due to the assumption that men will lose their hair when they age rather than have a depleted amount or quality and therefore dont present much demand for such a product. Customer Behaviour Customer behaviour specifies the amount of involvement in a purchase decision and how frequent certain products are bought. Looking at two types of customers we can distinguish that shampoo can fall into both the variety seeking and the brand loyalty/repeat purchase categories. In the purchasing of a shampoo we have come to the conclusion that there is often low involvement in the decision making process. Sometimes people prefer to variety seek meaning that they will search for and try different shampoos, until they find the one that suits their hair the best. In this category price can be seen as an influential factor. On the other hand there are habitual buyers who may take longer in the purchase decision and prefer to repeat their purchases. This could suggest that they have found the shampoo that suits their hair and prefer to remain loyal with that one brand. Price may be a less significant factor in this process as people are willing to spend extra for a better service/product OR better quality. Purchasing Process The purchasing process that a consumer goes through first begins with the recognition of a problem, such as the need to treat hair in a specific way. The next stage is to search for information about the shampoo necessary for your hair. After this, the consumer then has to do an alternative evaluation looking at other shampoos based on factors such as recommendations and price. The fourth stage of the purchasing process is the store the consumer chooses to buy the shampoo from and whether they purchase the shampoo online or in store. The final stage of the purchasing process is the post purchase activities such as whether the consumer is happy with the results of the shampoo on their hair. Evaluation Conclusion Through our extensive research we have come to conclude that the hair care industry, especially shampoo, is fast moving and innovative. We expected this due to it being an FMCG but not to the degree that we found. Any company in this market must constantly research and aim to improve its products as competition is high. Not only does this demand come from within the industry but also from the customers. They must produce various versions of their product to fit the consumers requirements which has resulted in such broad segmentation. We have seen this through gender, age and other circumstantial means, and considering how many different types of people there are in the world it is not hard to believe that there is a corresponding shampoo for each and every one of us. Appendix Who are the main competitors in this market sector? pg 44.9 unilever 17.7 loreal 11.4 kao brands compaNT- 10.7 own lable- 5.2 jhonson- 5.2 others 2.7 pz cussons 2.2 The main competitors are firstly PG, which contain the very well known brands Pantene prov, head and shoulders and wella Secondly Unilever who own the likes of vo5 tresemme and sunsilk And then Loreal

Social Democracy Cures Social Inequality Essays -- Poverty Welfare Pol

For the last several hundred years with the advent of capitalism and urbanization, the spark that the enlightenment was, has reshaped the world as we know it. Great things were promised from this revolution, but as proven by time and experience this is not the case. Most humans living today are living in poverty and misery with little hope of escaping it; there is a small minority however who live in extravagance and abundance and whose main goal is to keep this arrangement persisting. The most significant problem/disease in our lives today is poverty and social democracy can cure it. Capitalism in its design needs poverty or at the very least excels when poverty is rampant. Liberalism’s focus on individuality does not do enough to protect the impoverished and solve inequality. Conservatism blatantly adores poverty and accepts inequality as natural. Socialism is a great concept but it is completely unrealistic and would only happen through a revolution which in today’s society is highly unlikely. This paper will begin by analyzing the ideologies and there failings in regards to social inequality, and poverty. Beginning with Liberalism, although many of the core liberal ideas have been accepted by all ideologies today, liberalism does only so much to end poverty, most people do not get a fair shake as this paper will show. Next this paper will discuss conservatism’s complete disregard for social policy and its anti-social policies. Thirdly socialism and its current unrealistic goals will be discussed. Finally, Social democracy will be analyzed, its pro-social attitudes while working within the capitalist economy. Liberalism is the dominant ideology of the industrialized countries, in regards that all other ideologies have accepte... ...t has realistic goals that can be achieved through reform. By slow transformation we can rein in capitalisms evils, and help achieve a more equal society. Works Cited Hayes, M. (1994). The New Right in Britian: An Introduction to Theory and Practice. Colorado: Pluto Press. Heywood, A. (2003). Political Ideologies: An Introduction. 3rd Ed. Houndmills, Palgrave Macmillan. Johnston, L. (2001). Ideology. Peterborough: Broadview. McNally, D. (2006). Another World Is Possible: Globalization & Anti-Capitalism . Winnipeg, Canada: Arbeiter Ring Publishing. Miliband, R. (1994). Socialism for a Sceptical Age. London: Verso. Mullaly, B. (1997). Structural Social Work: Ideology, Theory and Practice. 2nd Ed. Toronto: Oxford University Press. Patriquin, L. (2004). Inventing Tax Rage: Misinformation in the National Post. Halifax, Nova Scotia: Fernwood Publishing.

Implication and conclusion week 7 Essay

What are the most important concepts you have learned this week? I have learned that leadership is essentially the same among countries. The leadership styles of minorities, men and woman remain consistent. What would you recommend to your management/leadership based on these concepts? Last week, I learned that one must be a leader and a manager in order to be effective. A manager must have strong leadership skills in order to motivate his or her group. Likewise, a leader needs to have a rapport with employees, but needs to focus on accomplishing the company’s goals. How will these concepts impact you personally and professionally? In order for leaders to be successful, they need to have good communication skills and they must be able to demonstrate responsibility. A good leader takes the time to make a plan, be consistent in carrying it out, and can motivate his or her employees to follow it. My study of the readings has taught me that my own life experiences have helped me to develop strategies that I use at work to be a strong, effective, charismatic leader. What is the value-added from these concepts, or what differences can these concepts make to your organization? As in previous weeks, the value-added from these concepts are to reduce misunderstandings, mistakes, and miscomputation while increasing respect, good communication, and the motivation of every person. One must understand one’s own leadership characteristics in order to determine whether or not an individual is a natural leader. Describe important references used this week. List the references in proper APA style. Argyris, C. (1976) Increasing Leadership Effectiveness, Wiley, New York, House, R. J. (2004) Culture, Leadership, and Organizations: The GLOBE Study of 62 Societies, SAGE Publications, Thousand Oaks â€Å"In what ways could leadership training and education be improved? † SMeech. net – Tech Ed and Web Design Retrieved on November 5, 2006 from, http://www. smeech. net/2006/03/in-what-ways-could-leadership-training. htm Mercurious, N. (2006, March). Leadership: become a digital-age thinker. Retrieved on November 4, 2006 from, Techlearning. com Newton, L, (2006) Leaders are Born, Not Made Retrieved on November 4, 2006 from, http://www. imakenews. com/masswit/e_article000115018. cfm Torbert, W. (2004) Action Inquiry: the Secret of Timely and Transforming Leadership, San Francisco, CA: Berrett-Koehler Publishers. Warneka, T. (2006). Leading People the Black Belt Way: Conquering the Five Core Problems Facing Leaders Today. Asogomi Publications Intl. Cleveland, Ohio.

The Impact Of Marketing On Online Marketing Essay

SMEs (Small and medium enterprises) come under various categories such as F B or Fashion or lifestyle or IT or electronics or pharma or events or ecommerce brands and so on. The need for a six figure marketing budget to make social work is a misconception. In fact, small businesses are more likely to succeed with this kind of marketing as they get to interact with a niche audience and social metrics can be used to understand their reach. This is much better than paying heed to such misconceptions and including them in their marketing strategy or business modules. This media plays an important role in online marketing and is an ideal medium through which an SME can acquire, nurture and increase leads. It also allows you to engage with your customer base, while expanding it through referrals and recommendations. But if it s so powerful, where are the measuring factors? It differs from enterprise to enterprise or business to business. Some SMEs measure success using this marketing in terms of likes, reached users, engaged users, sales and so on. Some of the known tools used to measure social reach are simplymeasured.com, konnectsocial.com, tweetstats.com, and hashtracking.com. There were the times when brands and SMEs used to believe that social media is a non dependent medium. But now it is an important aspect of marketing tactics for ROI. The belief that it is a fad is long gone. In fact, it is a powerful branding tool and has become an essential part of any brand sShow MoreRelatedImpact Of Online Marketing On Hospitality Industry4075 Words   |  17 Pages†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 1. Marketing and Online Marketing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 1.1 Marketing Definition †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 1.2 Online Marketing Definition †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 2. Online Marketing Tools †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 2.1 Search Engine †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 2.2 E-communication †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 2.3 Social Media †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 2.4 Apps and Mobile Devices †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 3. Application of Online Marketing in a HospitalityRead MoreBusiness to Consumer Model: a Positive Impact of Online Business on the Marketing and Operation of Sales in the Clothing Industry3436 Words   |  14 PagesBUSINESS TO CONSUMER MODEL: A POSITIVE IMPACT OF ONLINE BUSINESS ON THE MARKETING AND OPERATION OF SALES IN THE CLOTHING INDUSTRY. RESEARCH PAPER BY TEMITOPE SHAKIRAT ODULAJA Read MoreOnline Marketing Strategy For One s Marketing And Corporation Budget1266 Words   |  6 PagesAbstract Online marketing has grown into one of the most popular marketing channels in the world today. Many organizations, from the smallest SMEs to the largest sized firms have implemented or are in the process of implementing online marketing strategies. However, there is still a large number of organizations that despite the recent trends, have not adapted or fully embraced the online marketing trend. The purpose of this study is to investigate the various trends in the implementation of online marketingRead MoreMarketing Opportunities For Sales, Profitability, Growth And Market Share Essay1422 Words   |  6 Pagesd) Anticipated effect of the marketing opportunity on sales, profitability, growth and market share as identified in Part 1 Marketing opportunities Anticipated effect on sales, profitability, growth and market share Marketing opportunity 1: Using agents †¢ This will help to increase the profit because of the using agents promote the company’s products and services while travelling in the world will give the more sales. Not only that our product will be popular in world therefore more other companiesRead MoreA Study on the Strategic Growth Future Prospect of E -Marketing in India1466 Words   |  6 PagesStrategic growth future prospect of E -Marketing in India Introduction As per research title ‘e-Marketing – The Strategic Growth Future Prospect in India’ is concerned, it can be stated, that ‘this research work is an attempt of contemporary overview of changing face of Marketing in India. E-Marketing is the new face of these changing phenomenaRead MoreStrengths and Weaknesses of the Digital Planning Process1588 Words   |  7 PagesDigital Marketing Planning - Task Three To: Jane Smith, Marketing Director, Airmiles From: Keiran Smith, Marketing Manager, Planning Solutions Subject: Strengths and weaknesses of the digital planning process Date: 23/11/10 Executive Summary In today’s competitive landscape, Airmiles understands the value of customer service and how it impacts acquisition and retention activities. The digital planning process is key in their delivery of an enhanced online customer serviceRead MoreImpact Of Internet On Modern Business1699 Words   |  7 Pages†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦....5 Article 3†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Analysis...†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦..†¦...7 Appendices.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..8 â€Æ' Deri Kusniawati Dr. Mario Beruvides IE 4320 4 Dec. 2015 Internet Impacts on Modern Business Introduction Internet is a powerful and an influential tool in today’s world. Nowadays, people can easily access internet from anywhere and anytime. It has an enormous influence for various aspects of life, such as business, educationRead MoreImpact Of Marketing On International Marketing1194 Words   |  5 PagesIntroduction 1 Company background and situational analysis in the context of international marketing environment 1 Impact of culture on international marketing strategy 1 Current marketing strategies of the corporation by taking into account the context of marketing research 2 Companies international market selection and entry strategies and marketing mixes 2 The influence of Electronic and digital marketing in an international context on the company’s current and future activities 2 Future directionsRead MoreThe Difference Between Building a Powerful Online Brand or Building a Powerful Brand Online1046 Words   |  5 PagesDifference Between Building a Powerful Online Brand or Building a Powerful Brand Online Building a powerful online brand is different from building a powerful brand online. The Internet is seen as a new marketing model, especially for direct marketing. Although it offers exciting potential for marketing communications (MarCom), it can rarely stand alone as a brand-building tool just as direct marketing cannot. Companies should utilizeRead MoreMarketing Opportunities For Business Opportunities Essay1634 Words   |  7 Pagesb) Target customers. Marketing opportunities Target customers Marketing opportunity 1: exporting Exporting is selling your products oversea and the target will be the oversea customers and businesses or retail sellers who are selling clothes and accessory. Exporting will also create the connection with oversea company and that will be benefits for future business activity. Marketing opportunity 2: online business opportunities Online marketing will target the group of people who is normally purchasing